Solving the crisis of immediacy : how digital technology can transform the customer experience
Year of publication: |
July-August 2016
|
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Authors: | Parise, Salvatore ; Guinan, Patricia J. ; Kafka, Ron |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 4, p. 411-420
|
Subject: | Digital marketing | Augmented reality | Mobile apps | Video conferencing | Remote expert | Virtual concierge | Digital assistant | Omnichannel | Touchpoints | Social Web | Social web | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Virtuelle Realität | Virtual reality | Mobile Anwendung | Mobile application |
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