//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Sport management review"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Motorsport"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Motorsport
12
USA
6
United States
6
Consumer behaviour
5
Konsumentenverhalten
5
Sponsoring
5
Sponsorship
5
Sport organization
5
Sportmarketing
5
Sportorganisation
5
Sports marketing
5
Professional sports
3
Profisport
3
Psychology of advertising
3
Werbepsychologie
3
Advertising effects
2
Five senses
2
Motorsports
2
Perception
2
Performance measurement
2
Performance-Messung
2
Sensory stimuli
2
Wahrnehmung
2
Werbewirkung
2
American
1
Amerikanisch
1
Australia
1
Australien
1
Authenticity
1
Business ethics
1
Credibility
1
Customer satisfaction
1
Dienstleistungsqualität
1
Digital ethnography
1
Digitalisierung
1
Digitization
1
Emotion
1
Ethnologie
1
Ethnology
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
DeGaris, Larry
1
Kinney, Lance
1
McDaniel, Stephen R.
1
Published in...
All
Business horizons
International journal of sports marketing & sponsorship
Sport management review
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance
;
McDaniel, Stephen R.
;
DeGaris, Larry
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->