Demographic and psychographic variables predicting NASCAR sponsor brand recall
Lance Kinney; Stephen R. McDaniel; Larry DeGaris
| Year of publication: |
2008
|
|---|---|
| Authors: | Kinney, Lance ; McDaniel, Stephen R. ; DeGaris, Larry |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 9.2007/08, 3, p. 169-179
|
| Subject: | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Markenartikel | Brand | Motorsport | Sponsoring | Sponsorship | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003731338