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~isPartOf:"Business horizons"
~isPartOf:"International journal of wine business research : IJWBR"
~person:"Abril Barrie, Carmen"
~person:"Bruwer, Johan"
~person:"Dekimpe, Marnik G."
~person:"Homburg, Christian"
~person:"Kushwaha, Tarun"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Designation of origin
2
Herkunftsbezeichnung
2
Wein
2
Wine
2
Appellation
1
Australia
1
Australien
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Brand
1
Brand image
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Brand management
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Brand names
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Brand strategy
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Einzelhandel
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Markenartikel
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Markenimage
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Marketing
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Place marketing
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Private-label products
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ROO
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Region of origin
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Retail trade
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Retailing
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Scale development/testing
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Abril Barrie, Carmen
Bruwer, Johan
Dekimpe, Marnik G.
Homburg, Christian
Kushwaha, Tarun
Sheth, Jagdish N.
Mills, Adam J.
2
Atkin, Thomas
1
Babin, Barry J.
1
Bal, Anjali S.
1
Berman, Barry
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Beverland, Michael
1
Camillo, Angelo A.
1
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1
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1
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1
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1
Contreras Ramírez, Germán
1
Dass, Mayukh
1
Dobele, Angela
1
Eisingerich, Andreas B
1
Engelbrecht, Josias A.
1
Famularo, Biagio
1
Faulds, David J.
1
Ferraro, Carla
1
Ford, Robert C.
1
Gao, Tao
1
Geyskens, Inge
1
Gillingwater, Richard
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Govindasamy, Ramu
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1
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Business horizons
International journal of wine business research : IJWBR
Journal of marketing
3
Asia Pacific journal of marketing and logistics
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
European journal of management and business economics : EJM&BE
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation: organization & management : IOM
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of macromarketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
3
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1
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
2
Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.
;
Herbst, Frikkie
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
Saved in:
3
Region of origin as choice factor : wine knowledge and wine tourism involvement influence
Famularo, Biagio
;
Bruwer, Johan
;
Li, Elton
- In:
International journal of wine business research : IJWBR
22
(
2010
)
4
,
pp. 362-385
Persistent link: https://www.econbiz.de/10008778599
Saved in:
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