Region-of-origin (COO) certification as marketing strategy in the South African wine market
Year of publication: |
2014
|
---|---|
Authors: | Engelbrecht, Josias A. ; Herbst, Frikkie ; Bruwer, Johan |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 26.2014, 2, p. 139-162
|
Subject: | Involvement | Consumer behaviour | South Africa | Survey research | Conceptual/theoretical | Scale development/testing | Appellation | Region of origin | ROO | Südafrika | Konsumentenverhalten | Wein | Wine | Marketingmanagement | Marketing management | Herkunftsbezeichnung | Designation of origin |
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