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~isPartOf:"Business horizons"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Biocca, Frank A."
~subject:"Advertising effects"
~subject:"Film"
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Brand logo placements in violent games : effects of violent cues on memory and attitude through arousal and presence
Jeong, Eui Jun
;
Bohil, Corey J.
;
Biocca, Frank A.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009302700
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