Brand logo placements in violent games : effects of violent cues on memory and attitude through arousal and presence
Eui Jun Jeong, Corey J. Bohil, and Frank A. Biocca
| Year of publication: |
2011
|
|---|---|
| Authors: | Jeong, Eui Jun ; Bohil, Corey J. ; Biocca, Frank A. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 3, p. 59-72
|
| Subject: | Computerspiel | Video game | Gewalt | Violence | Product Placement | Product placement | Werbewirkung | Advertising effects | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009302700