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~isPartOf:"Business horizons"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"The journal of product & brand management"
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Search: "Customer relationship management"
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Beziehungsmarketing
1,022
Relationship marketing
1,022
Consumer behaviour
581
Konsumentenverhalten
581
Brand management
266
Markenführung
266
Customer satisfaction
222
Kundenzufriedenheit
222
Brand image
199
Markenimage
199
Social Web
174
Social web
174
Dienstleistungsqualität
166
Service quality
166
Brand
156
Markenartikel
150
Internet marketing
132
Online-Marketing
132
Customer integration
131
Kundenintegration
130
Lieferantenmanagement
101
Supplier relationship management
101
Customer value
97
Kundenwert
97
Marketing management
77
Marketingmanagement
77
Emotion
72
Social media
70
Einzelhandel
61
Retail trade
61
Brand loyalty
60
Beschwerdemanagement
58
Complaint management
58
Confidence
57
Online retailing
57
Online-Handel
57
Vertrauen
57
Viral marketing
56
Virales Marketing
56
Customer service
54
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658
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17
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Article
1,017
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5
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1,018
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1,018
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11
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4
Sammelwerk
4
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2
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1,022
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Verhoef, Peter C.
11
Balaji, M. S.
8
Ko, Eunju
8
Veloutsou, Cleopatra
8
Brodie, Roderick J.
7
Eisingerich, Andreas B
7
Guzman, Francisco
7
Hollebeek, Linda D.
7
Kim, Kyung Hoon
7
Beatty, Sharon E.
6
Malthouse, Edward C.
6
Noble, Stephanie M.
6
Parasuraman, A.
6
Roy, Sanjit
6
Sesé, F. Javier
6
Agnihotri, Raj
5
Aksoy, Lerzan
5
Fetscherin, Marc
5
Gustafsson, Anders
5
McColl-Kennedy, Janet R.
5
McLean, Graeme J.
5
Pitt, Leyland F.
5
Plangger, Kirk
5
Schumann, Jan Hendrik
5
Sharma, Piyush
5
Wangenheim, Florian von
5
Akter, Shahriar
4
Babin, Barry J.
4
Bijmolt, Tammo H. A.
4
Bolton, Ruth N.
4
Chan, Kimmy Wa
4
Chebat, Jean-Charles
4
Evanschitzky, Heiner
4
Grewal, Dhruv
4
Gupta, Suraksha
4
Haenlein, Michael
4
Kaltcheva, Velitchka D.
4
Keiningham, Timothy
4
Krafft, Manfred
4
Kukar-Kinney, Monika
4
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Business horizons
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of service research : JSR
The journal of product & brand management
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of hospitality marketing & management
116
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
International journal of retail & distribution management
68
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ECONIS (ZBW)
1,022
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1
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Customer misbehavior in access-based mobility services : an examination of prevention strategies
Pieper, Nadine
;
Woisetschläger, David
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541887
Saved in:
6
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
7
Sharing is caring? : the effect of negative peer-to-peer experiences on loyalty intentions in the sharing economy
Grüner, Alina
;
Postel, Lea
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556705
Saved in:
8
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
9
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
Saved in:
10
"Look me in the eye, customer" : how do face-to-face interactions in peer-to-peer sharing economy services affect customers' misbehavior concealment intentions?
Ozuna, Edna
;
Steinhoff, Lena
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014551495
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