A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Year of publication: |
2024
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Authors: | Gounaris, Spiros ; Almoraish, Ahmed |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 177.2024, Art.-No. 114606, p. 1-17
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Subject: | Business-to-business | Customer experience | Empirical | Longitudinal | Mixed Methods | Panel Data | Panel | Panel study | B-to-B-Marketing | Business-to-business marketing | Längsschnittanalyse | Longitudinal analysis | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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