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~isPartOf:"Business horizons"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"El-Bassiouny, Noha"
~person:"Hult, G. Tomas M."
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Journal of business research : JBR
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
5
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1
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
2
Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
Saved in:
3
'Islamic' consumers, markets, and marketing : a critique of El-Bassiouny's (2014) "The one-billion-plus marginalization"
Jafari, Aliakbar
;
Sandıkçı, Özlem
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2676-2682
Persistent link: https://www.econbiz.de/10011399686
Saved in:
4
The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
Saved in:
5
Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.
;
Olson, Eric M.
;
Hult, G. Tomas M.
- In:
Business horizons
53
(
2010
)
5
,
pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
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