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~isPartOf:"Business horizons"
~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Relationship marketing"
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Search: subject_exact:"Soziale Medien"
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Communication
Customer integration
Relationship marketing
Social Web
542
Social web
542
Consumer behaviour
234
Konsumentenverhalten
234
Internet marketing
232
Online-Marketing
232
Social media
159
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121
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106
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Veloutsou, Cleopatra
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Andzulis, James
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Business horizons
Journal of business research : JBR
Journal of retailing and consumer services
72
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
The journal of product & brand management
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Technological forecasting & social change : an international journal
30
The journal of brand management : an international journal
29
Journal of strategic marketing
26
Journal of promotion management : innovations in planning and applied research
21
Marketing intelligence & planning
20
Corporate communications : an international journal
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of internet commerce
19
International journal of technology marketing : IJTMkt
18
Journal of communication management : an international journal
18
Journal of marketing communications
18
Psychology & marketing
18
SpringerLink / Bücher
18
The journal of services marketing
17
Asia Pacific journal of marketing and logistics
16
Journal of marketing
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of electronic customer relationship management : IJECRM
15
Journal of service management
15
Tourism management : research, policies, practice
15
International journal of business information systems : IJBIS
14
Journal of electronic commerce research : JECR
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of the Academy of Marketing Science
14
Cogent business & management
13
International journal of networking and virtual organisations : IJNVO
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of hospitality marketing & management
13
Journal of management information systems : JMIS
13
The journal of business & industrial marketing
13
Information systems research : ISR
12
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ECONIS (ZBW)
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137
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
3
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
4
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
5
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
6
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
7
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
8
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
9
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
10
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
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