Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Year of publication: |
2024
|
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Authors: | Zhou, Fei ; Zhang, Na ; Mou, Jian ; Zhang, Qin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 172.2024, Art.-No. 114438, p. 1-16
|
Subject: | Goal distance | Mental simulation | Perceived task significance | Tie strength | Virtual CSR co-creation | Corporate Social Responsibility | Corporate social responsibility | Kognition | Cognition | Kundenintegration | Customer integration | Simulation | Virtuelle Realität | Virtual reality | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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