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~isPartOf:"Business horizons"
~isPartOf:"Journal of consumer affairs : official publication of the American Council on Consumer Interests"
~person:"Berthon, Pierre R."
~subject:"Consumer behaviour"
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Business horizons
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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But you promised! : managing consumers’ psychological contracts
Hannah, David
;
Treen, Emily
;
Pitt, Leyland F.
;
Berthon, …
- In:
Business horizons
59
(
2016
)
4
,
pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
Saved in:
2
Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
3
Knowing what they know : a managerial perspective on consumer knowledge
Vigar-Ellis, Debbie
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
58
(
2015
)
6
,
pp. 679-685
Persistent link: https://www.econbiz.de/10011392854
Saved in:
4
Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
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