But you promised! : managing consumers’ psychological contracts
David Hannah, Emily Treen, Leyland Pitt, Pierre Berthon
| Year of publication: |
July-August 2016
|
|---|---|
| Authors: | Hannah, David ; Treen, Emily ; Pitt, Leyland F. ; Berthon, Pierre R. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 4, p. 363-368
|
| Subject: | Psychological contracts | Marketing relationships | Customer expectations | Social exchange | Contract violations | Mutuality | Implizite Kontrakte | Implicit contracts | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Austauschtheorie | Social exchange theory | Vertrag | Contract |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2016.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011514802