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~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Brand management"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand management
Marketing management
152
Marketingmanagement
152
Consumer behaviour
50
Konsumentenverhalten
50
Beziehungsmarketing
25
Relationship marketing
25
Markenführung
23
Marketing
21
Advertising effects
19
Werbewirkung
19
Social Web
17
Social web
17
Brand image
15
Internet marketing
15
Markenimage
15
Online-Marketing
15
Advertising
14
Communication
14
Kommunikation
14
USA
14
Werbung
14
United States
13
Brand
10
Public relations
10
Öffentlichkeitsarbeit
10
Markenartikel
9
Strategic management
9
Strategisches Management
9
Sales promotion
8
Verkaufsförderung
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Internal communication
6
Interne Kommunikation
6
Marketing strategy
6
integrated marketing communications
6
Cause-Related Marketing
5
Cause-related marketing
5
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5
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Anabila, Peter
2
Biraghi, Silvia
2
Agrawal, Shivani
1
Baghi, Ilaria
1
Bajpai, Naval
1
Bal, Anjali S.
1
Boon, Edward
1
Brown, Terrence E.
1
Cao, Jia Jocelyn
1
Chan, Annie
1
Das, Enny
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
DelVecchio, Devon
1
Eisingerich, Andreas B
1
Enslin, Carla
1
Gabrielli, Veronica
1
Gambetti, Rosella C.
1
Gambetti, Rossella Chiara
1
Gao, Tao
1
Geyskens, Inge
1
Gilbreath, Bob
1
Gillingwater, Richard
1
Goodrich, Kendall
1
Gopaoco, Hannie
1
Graffigna, Guendalina
1
Grimes, Tony
1
Grinsven, Bo
1
Gunn, R. W.
1
Hanna, Richard
1
Jong, Koen de
1
Keller, Kristopher Oliver
1
Khandelwal, Utkal
1
Kitchen, Philip J.
1
Kubacki, K.
1
Kumar, Shivina
1
Loggerenberg, Marthinus J. C. van
1
Manohar, Sujatha
1
Merlo, Omar
1
Mills, Adam J.
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Business horizons
Journal of marketing communications
Journal of business research : JBR
46
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
23
European journal of marketing : EJM
21
Journal of retailing and consumer services
20
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of the Academy of Marketing Science
10
International journal of advertising : the review of marketing communications
9
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Cogent business & management
8
Springer eBook Collection
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Measuring and managing brands
6
European management journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of internet commerce
5
Journal of marketing for higher education
5
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Qualitative market research : an international journal
5
Routledge studies in marketing
5
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ECONIS (ZBW)
23
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
3
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
4
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
5
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
6
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
7
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
8
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
9
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
10
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
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