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~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
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Search: subject:"branding"
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Consumer behaviour
Markenführung
Social web
Brand management
159
Konsumentenverhalten
96
Brand image
83
Markenimage
83
Brand
61
Markenartikel
59
Advertising effects
45
Werbewirkung
45
Internet marketing
43
Online-Marketing
43
Social Web
42
Advertising
27
Beziehungsmarketing
26
Relationship marketing
26
Werbung
25
Marketing management
23
Marketingmanagement
23
social media
11
brand attitude
10
HR marketing
9
Personalmarketing
9
Social media
9
Viral marketing
9
Virales Marketing
9
Branding
8
Corporate culture
8
Corporate reputation
8
Firmenimage
8
Unternehmenskultur
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Personality psychology
7
Persönlichkeitspsychologie
7
advertising
7
Confidence
6
Emotion
6
Facebook
6
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Undetermined
112
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3
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Article
162
Book / Working Paper
1
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Article in journal
162
Aufsatz in Zeitschrift
162
Conference paper
2
Konferenzbeitrag
2
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Interview
1
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Language
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English
163
Author
All
Pitt, Leyland F.
3
Anabila, Peter
2
Avery, Jill
2
Berthon, Pierre R.
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Gelb, Betsy D.
2
Grohmann, Bianca
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kohli, Chiranjeev
2
Miles, Sandra Jeanquart
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Pope, Nigel
2
Rita, Paulo
2
Salgueiro, Maria de Fátima
2
Sashittal, Hemant Chaitanya
2
Srivastava, R. K.
2
Abratt, Russell
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anand, Sandip
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Areni, Charles Scott
1
Arli, Denni
1
Ashley, Christy
1
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Published in...
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Business horizons
Journal of marketing communications
Journal of business research : JBR
606
The journal of brand management : an international journal
566
The journal of product & brand management
390
Journal of retailing and consumer services
289
SpringerLink / Bücher
267
European journal of marketing : EJM
127
Psychology & marketing
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
106
Marketing intelligence & planning
105
International journal of hospitality management
103
Journal of marketing management : MM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
85
Journal of marketing
82
Springer eBook Collection
78
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
72
Innovatives Markenmanagement
69
International journal of advertising : the review of marketing communications
68
Journal of international consumer marketing
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
Journal of fashion marketing and management
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
62
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
59
Research
58
Journal of marketing research : JMR
57
Journal of global marketing
56
Journal of travel and tourism marketing
55
The journal of consumer marketing
54
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ECONIS (ZBW)
163
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1
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163
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
3
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
4
Crafting a paying-it-forward mindset in business : five principles for a competitive employer
branding
advantage
Eriksson, Theresa
;
Näppä, Anna
;
Robertson, Jeandri
- In:
Business horizons
66
(
2023
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10013534394
Saved in:
5
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Saved in:
6
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
7
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
8
"In the servant we trust" : the brand impact of servant leadership from the case of a rising reformist
Setiawan, Gunaro
;
Arli, Denni
;
Woods, Peter
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 576-598
Persistent link: https://www.econbiz.de/10015052728
Saved in:
9
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
10
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
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