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~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing communications"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Search: subject:"Internet"
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Social Web
173
Social web
173
Internet marketing
169
Online-Marketing
169
Consumer behaviour
126
Konsumentenverhalten
126
Advertising effects
65
Werbewirkung
65
Viral marketing
55
Virales Marketing
55
Brand management
52
Markenführung
52
Advertising
47
Werbung
44
Social media
43
Beziehungsmarketing
39
Relationship marketing
39
E-commerce
38
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38
social media
33
Internet
30
Marketing management
30
Marketingmanagement
30
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26
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26
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25
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327
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English
327
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Pitt, Leyland F.
8
Haenlein, Michael
6
Kaplan, Andreas M.
6
Lee, In
5
Mangold, W. Glynn
4
Antheunis, Marjolijn L.
3
Belanche, Daniel
3
Bellman, Steven
3
Berthon, Pierre R.
3
Bruning, Patrick F.
3
Campbell, Colin L.
3
Faulds, David J.
3
Guinan, Patricia J.
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kim, Soojung
3
Krotov, Vlad
3
Lee, Joonghwa
3
Lin, Hsin-Chen
3
Parise, Salvatore
3
Sashittal, Hemant Chaitanya
3
Schmidt, Gordon B.
3
Varan, Duane
3
Berman, Barry
2
Bizzi, Lorenzo
2
Blomquist, Tomas
2
Boon, Edward
2
Brown, Terrence E.
2
Burkhalter, Janée N.
2
Casaló, Luis V.
2
Chandna, Vallari
2
Chatterjee, Dave
2
Chaudhry, Peggy E.
2
Dalakas, Vassilis
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Hanna, Richard
2
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Business horizons
Journal of marketing communications
Journal of business research : JBR
908
Journal of retailing and consumer services
716
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
399
Information systems research : ISR
323
Management science : journal of the Institute for Operations Research and the Management Sciences
321
Electronic commerce research
318
International journal of business information systems : IJBIS
313
International journal of internet marketing and advertising : IJIMA
283
Journal of internet commerce
262
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Information systems and e-business management : ISeB
229
Journal of management information systems : JMIS
227
International journal of hospitality management
224
Tourism management : research, policies, practice
224
Industrial marketing management : the international journal for industrial and high-tech firms
223
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
Psychology & marketing
192
International journal of production research
175
Journal of advertising research
175
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Information economics and policy : IEP
172
Management information systems : mis quarterly
168
European journal of operational research : EJOR
167
International journal of production economics
167
Finance research letters
160
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
159
Cogent business & management
158
Electronic markets : the international journal on networked business
155
International journal of electronic business
154
Journal of travel and tourism marketing
152
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ECONIS (ZBW)
327
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1
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327
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
5
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
6
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
7
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
8
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
9
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
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