A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Year of publication: |
2023
|
---|---|
Authors: | Mokoena, Alistair ; Prinsloo, Johannes Jürgens ; Gawlik, Remigiusz ; Pelser, Theuns |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 1, p. 46-66
|
Subject: | business sustainability | client-agency relationships | critical success factors | digital advertising | digital disruption | Managerial decision-making | Nachhaltigkeit | Sustainability | Südafrika | South Africa | Erfolgsfaktor | Success factor | Werbewirtschaft | Advertising industry | Digitalisierung | Digitization | Werbung | Advertising | Online-Marketing | Internet marketing | Nachhaltige Entwicklung | Sustainable development |
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