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~isPartOf:"Business horizons"
~isPartOf:"Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation"
~person:"Bal, Anjali S."
~person:"Kumar, Shivina"
~subject:"Consumer behaviour"
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Business horizons
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
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ECONIS (ZBW)
2
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Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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