Bringing product and consumer ecosystems to the strategic forefront
Year of publication: |
2014
|
---|---|
Authors: | Dass, Mayukh ; Kumar, Shivina |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 2, p. 225-234
|
Subject: | Ecosystem | Networks | Marketing strategy | Electronic commerce | Product categories | Brand | Customer segment | Marketing research | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Markenführung | Brand management | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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