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~isPartOf:"Business horizons"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Digitale Plattform"
~subject:"Information technology"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Digitale Plattform
Information technology
Social web
Social Web
130
Internet marketing
54
Online-Marketing
54
Social media
48
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
19
Brand management
19
Markenführung
19
Relationship marketing
19
Digitalisierung
15
Digitization
15
Internet
15
Viral marketing
15
Virales Marketing
15
E-commerce
14
Electronic Commerce
14
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13
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13
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10
Datenschutz
10
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10
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10
Marketingmanagement
10
Informationstechnik
9
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Öffentlichkeitsarbeit
8
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7
Brand image
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Markenimage
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Twitter
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Network economics
6
Netzwerkökonomik
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129
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Aufsatz in Zeitschrift
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130
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10
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10
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130
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Pitt, Leyland F.
6
Haenlein, Michael
5
Kaplan, Andreas M.
5
Berthon, Pierre R.
3
Bruning, Patrick F.
3
Lin, Hsin-Chen
3
Sashittal, Hemant Chaitanya
3
Schmidt, Gordon B.
3
Bizzi, Lorenzo
2
Boon, Edward
2
Chandna, Vallari
2
Graef, Inge
2
Guinan, Patricia J.
2
Hodis, Monica
2
Kohli, Chiranjeev
2
Liu, Yu-li
2
Mangold, W. Glynn
2
O'Connor, Kimberly W.
2
Paniagua, Jordi
2
Parise, Salvatore
2
Sriramachandramurthy, Rajendran
2
Swarna, Hepsi
2
Alge, Bradley J.
1
Andonova, Yana G.
1
Andrade, Norberto Nuno Gomes de
1
Asongu, Simplice
1
Avom, Désiré
1
Axelton, Zhuoli
1
Babich, Volodymyr
1
Badran, Mona Farid
1
Baker, Colin R.
1
Bal, Anjali S.
1
Balagué, Christine
1
Bauer, Johannes M.
1
Bennett, Nathan
1
Berman, Barry
1
Beyene, Blaise Ondoua
1
Black, J. Stewart
1
Blind, Knut
1
Blomquist, Tomas
1
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Business horizons
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of business research : JBR
431
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
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ECONIS (ZBW)
130
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130
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1
Digital Davids, global Goliaths, and the Web3 sling
Gala, Kaushik
- In:
Business horizons
67
(
2024
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10014456138
Saved in:
2
Does social media improve women's political empowerment in Africa?
Nkoa, Bruno Emmanuel Ongo
;
Beyene, Blaise Ondoua
;
Simb, …
- In:
Telecommunications policy : the international journal …
47
(
2023
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014450856
Saved in:
3
Expertise and participation in the Facebook Oversight Board : from reason to will
Dvoskin, Brenda
- In:
Telecommunications policy : the international journal …
47
(
2023
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014364463
Saved in:
4
A practical guide to SEC financial reporting and disclosures for successful regulatory crowdfunding
Axelton, Zhuoli
;
Chandna, Vallari
- In:
Business horizons
66
(
2023
)
6
,
pp. 709-719
Persistent link: https://www.econbiz.de/10014433614
Saved in:
5
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
6
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
7
Social entrepreneurship and digital platforms : crowdfunding in the sharing-economy era
Chandna, Vallari
- In:
Business horizons
65
(
2022
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10012939470
Saved in:
8
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
9
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
10
Social media and happiness nexus in the millennial generation
Avom, Désiré
;
Malah, Flora Yselle Kuété
- In:
Telecommunications policy : the international journal …
46
(
2022
)
8
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013415750
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