Dupe influencers exploiting social media to peddle luxury fakes
Peggy E. Chaudhry
| Year of publication: |
2022
|
|---|---|
| Authors: | Chaudhry, Peggy E. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 65.2022, 6, p. 719-727
|
| Subject: | Counterfeit goods | Dupe influencer | Influencer marketing | Social media marketing | Trademark infringement | Online-Marketing | Internet marketing | Social Web | Social web | Produktpiraterie | Product counterfeiting | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenrecht | Trademark law |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2022.07.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013438516