//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Tourism and hospitality planning & development"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product placement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
10
Product placement
10
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
5
Brand management
5
Markenführung
5
Werbewirkung
5
Tourism destination
3
Tourismusregion
3
Brand placement
2
Destination management
2
Destinationsmanagement
2
Marketing management
2
Marketingmanagement
2
Music
2
Musik
2
Persuasion knowledge
2
Advertising
1
Blatant placement
1
Brand
1
Brand attitude
1
Brand image
1
Brand management on Instagram
1
Brand strategy
1
Celebrity endorsement
1
Celebrity-Werbung
1
Corporate credibility
1
Filmtourismus
1
Foreign language
1
Holiday behaviour
1
Influencer
1
Influencer marketing
1
Internet marketing
1
Language
1
Literatur
1
Literature
1
Markenartikel
1
Markenimage
1
Music industry
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Avramova, Yana R.
1
Burkhalter, Janée N.
1
Corkindale, David
1
Croy, W. Glen
1
Curasi, Carolyn Folkman
1
De Gregorio, Federico
1
Dens, Nathalie
1
Donthu, Naveen
1
Heitmann, Sine
1
Jin, S. Venus
1
Karpovich, Angelina I.
1
Kohli, Chiranjeev S.
1
Lanseng, Even Johan
1
Muqaddam, Aziz
1
Neale, Michael
1
Olsen, Lars Erling
1
Pelsmacker, Patrick de
1
Sung, Yongjun
1
Thomas, Sunil
1
Thornton, Corliss G.
1
more ...
less ...
Published in...
All
Business horizons
The journal of brand management : an international journal
Tourism and hospitality planning & development
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
28
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
8
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Psychology & marketing
4
The journal of product & brand management
4
The marketing review
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Tourism management : research, policies, practice
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
International journal of arts management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce research : JECR
2
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
Saved in:
2
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
3
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
4
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
5
Brands in texts : attitudinal effects of brand placements in narrative fiction
Olsen, Lars Erling
;
Lanseng, Even Johan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 702-711
Persistent link: https://www.econbiz.de/10009576041
Saved in:
6
Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
Saved in:
7
Theoretical approaches to film-motivated tourism
Karpovich, Angelina I.
- In:
Tourism and hospitality planning & development
7
(
2010
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10003969854
Saved in:
8
Planning for film tourism : active destination image management
Croy, W. Glen
- In:
Tourism and hospitality planning & development
7
(
2010
)
1
,
pp. 21-30
Persistent link: https://www.econbiz.de/10003969856
Saved in:
9
Film tourism planning and development : questioning the role of stakeholders and sustainability
Heitmann, Sine
- In:
Tourism and hospitality planning & development
7
(
2010
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10003969858
Saved in:
10
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->