Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
Federico de Gregorio; Yongjun Sung
| Year of publication: |
2009
|
|---|---|
| Authors: | De Gregorio, Federico ; Sung, Yongjun |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 3, p. 218-235
|
| Subject: | Product Placement | Product placement | Musik | Music | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003930115