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~isPartOf:"Business horizons"
~person:"Liozu, Stephan"
~person:"Spann, Martin"
~subject:"Low-cost strategy"
~subject:"Preismanagement"
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Low-cost strategy
Preismanagement
Pricing strategy
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Liozu, Stephan
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Business horizons
Journal of revenue and pricing management
11
Innovation in pricing : contemporary theories and best practices
5
Journal of business research : JBR
4
Management decision : MD
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Discussion papers / Governance and the Efficiency of Economic Systems
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Electronic markets : the international journal on networked business
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Industrial marketing management : the international journal for industrial and high-tech firms
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Die Betriebswirtschaft : DBW
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Electronic commerce & digital markets : ecm
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Essays on the effects of brand names and prices on consumer behavior
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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Journal of economic behavior & organization : JEBO
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Journal of marketing
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MIT sloan management review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
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NBER working paper series
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Pricing-Forschung in Deutschland
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Revenue Management
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The journal of business strategy
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Pricing as a driver of profitable growth : an agenda for CEOs and senior executives
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
Business horizons
65
(
2022
)
4
,
pp. 457-467
Persistent link: https://www.econbiz.de/10013325846
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2
Make pricing power a strategic priority for your business
Liozu, Stephan
- In:
Business horizons
62
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011995674
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