Make pricing power a strategic priority for your business
Year of publication: |
2019
|
---|---|
Authors: | Liozu, Stephan |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 62.2019, 1, p. 117-128
|
Subject: | Pricing strategy | Pricing power | Market differentiation | Innovation strategy | Marktmacht | Market power | Preismanagement | USA | United States | Strategisches Management | Strategic management |
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