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~isPartOf:"Business horizons"
~source:"econis"
~subject:"Advertising effects"
~subject:"E-commerce"
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Advertising effects
E-commerce
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Business horizons
Journal of business research : JBR
23
Journal of retailing and consumer services
20
Journal of management information systems : JMIS
16
Information systems research : ISR
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
International journal of internet marketing and advertising : IJIMA
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of electronic marketing and retailing : IJEMR
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Journal of marketing communications
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International journal of hospitality management
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Journal of promotion management : innovations in planning and applied research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of advertising research
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Journal of electronic commerce research : JECR
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of internet commerce
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Journal of travel and tourism marketing
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Psychology & marketing
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European journal of marketing : EJM
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International journal of consumer studies
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism management : research, policies, practice
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International journal of business information systems : IJBIS
5
Journal of advertising : official publication of the American Academy of Advertising
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Management information systems : mis quarterly
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Electronic commerce research and applications
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic commerce : IJEC
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Internet policy review : journal on internet regulation
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
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The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
2
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
3
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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