Why pass on viral messages? : Because they connect emotionally
Angela Dobele, Adam Lindgreen, Michael Beverland, Joe͏̈lle Vanhamme, Robert van Wijk
| Year of publication: |
2007
|
|---|---|
| Authors: | Dobele, Angela ; Lindgreen, Adam ; Beverland, Michael ; Vanhamme, Joe͏̈lle ; Wijk, Robert van |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 50.2007, 4, p. 291-304
|
| Subject: | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Emotion | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003494728