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~isPartOf:"Business horizons"
~subject:"Electronic Commerce"
~type_genre:"Abstract"
~type_genre:"Amtliche Publikation"
~type_genre:"Conference paper"
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Electronic Commerce
Beziehungsmarketing
2
Consumer behaviour
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Online-Marketing
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Brand
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Online consumer behavior
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Lahuerta Otero, Eva
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Business horizons
The international review of retail, distribution and consumer research
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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International journal of retail & distribution management
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
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Information technology and management
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International journal of advertising : the quarterly review of marketing communications
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International journal of industrial organization
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International journal of quality and service sciences
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Journal of business research : JBR
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
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Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Reinventing management strategies : the design for future ; issues in marketing and finance
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
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