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~subject:"Marketing"
~subject:"SME"
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Marketing
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Marketing management
48
Marketingmanagement
48
Consumer behaviour
16
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16
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14
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14
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10
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Berthon, Pierre R.
2
Campbell, Colin L.
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1
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1
Czaplewski, Andrew J.
1
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1
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1
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1
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1
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1
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1
Pehlivan, Ekin
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Business horizons
Journal of business research : JBR
71
SpringerLink / Bücher
70
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of strategic marketing
38
Europäische Hochschulschriften / 5
33
Lehrbuch
33
European journal of marketing : EJM
27
Marketing intelligence & planning
26
Journal of marketing management : MM
24
The journal of business & industrial marketing
23
Springer eBook Collection
22
Gabler Edition Wissenschaft
18
Journal of marketing
18
Journal of research in marketing and entrepreneurship : JRME
17
Springer eBook Collection / Business and Economics
17
Cogent business & management
16
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
Journal of research in marketing and entrepreneurship
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
Hamburger Schriften zur Marketingforschung
11
International business review : the official journal of the European International Business Academy
11
Journal of macromarketing
11
International journal of entrepreneurship and small business
10
International journal of islamic marketing and branding
10
International marketing review
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of small business and enterprise development
10
Neue betriebswirtschaftliche Forschung : Nbf
10
European research studies
9
International entrepreneurship and management journal
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Meffert-Marketing-Edition
9
OECD Health Statistics
9
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ECONIS (ZBW)
12
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
3
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
4
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
5
Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
Saved in:
6
A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
Saved in:
7
Bringing new high-technology products to market : six perils awaiting marketers
Dhebar, Anirudh
- In:
Business horizons
59
(
2016
)
6
,
pp. 73-722
Persistent link: https://www.econbiz.de/10011609862
Saved in:
8
Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
9
Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Saved in:
10
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
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