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~subject:"Storytelling"
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Storytelling
Narrative Methode
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Business horizons
Journal of business research : JBR
9
Journal of business ethics : JOBE
7
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of brand management : an international journal
4
Tourism management : research, policies, practice
4
Springer eBook Collection
3
Technological forecasting & social change : an international journal
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International Journal of Adult Vocational Education and Technology (IJAVET)
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Ethics
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Journal of Business Research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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Journal of strategic marketing
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Journal of the Academy of Business Education : JABE
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Journal of work-applied management : JWAM
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Scandinavian journal of management
2
Social enterprise journal
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Wine Economics and Policy
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AMS review : official publication of the Academy of Marketing Science
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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1
The story and the storyteller : strategic storytelling that gets human attention for entrepreneurs
Srivastava, Smita
;
Oberoi, Swati
;
Gupta, Vishal K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10014304272
Saved in:
2
Increasing small nonprofits' influence through strategic storytelling
Keel, Astrid L.
;
Tran, An T. K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014304274
Saved in:
3
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Saved in:
4
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
5
Sales leadership icons and models : how comic book superheroes would make great sales leaders
Rapp, Adam
;
Ogilvie, Jessica
;
Bachrach, Daniel G.
- In:
Business horizons
58
(
2015
)
3
,
pp. 261-274
Persistent link: https://www.econbiz.de/10011286509
Saved in:
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