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~isPartOf:"Business horizons"
~subject:"Viral marketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
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Viral marketing
E-commerce
31
Electronic Commerce
31
Online retailing
9
Online-Handel
9
Consumer behaviour
8
Digitalisierung
8
Digitization
8
Konsumentenverhalten
8
Internet
7
Social Web
7
Social web
7
Internet marketing
6
Online-Marketing
6
Beziehungsmarketing
5
Digital platform
5
Digitale Plattform
5
Relationship marketing
5
Innovation
4
Business model
3
Distribution channel
3
Emotion
3
Geschäftsmodell
3
IT crime
3
IT-Kriminalität
3
Network economics
3
Netzwerkökonomik
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Vertriebsweg
3
Virales Marketing
3
Blockchain
2
Brand management
2
Confidence
2
Cybersecurity
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Data Mining
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Accompanied by computer file
Aufsatz in Zeitschrift
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3
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Beverland, Michael
1
Breazeale, Michael
1
Dobele, Angela
1
Esmark Jones, Carol L.
1
Jewell, Robert D.
1
Lindgreen, Adam
1
Spaid, Brian I.
1
Stevens, Jennifer L.
1
Vanhamme, Joe͏̈lle
1
Wang, Yiru
1
Wijk, Robert van
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Zamudio, César
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Business horizons
Journal of business research : JBR
15
Information systems research : ISR
14
Journal of retailing and consumer services
14
Journal of management information systems : JMIS
13
International journal of electronic marketing and retailing : IJEMR
10
International journal of hospitality management
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Journal of electronic commerce research : JECR
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Tourism management : research, policies, practice
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
International journal of consumer studies
4
International journal of electronic commerce : IJEC
4
Technological forecasting & social change : an international journal
4
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Internet policy review : journal on internet regulation
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Pakistan journal of commerce and social sciences
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
Administrative Sciences : open access journal
2
Asia-Pacific journal of business administration
2
Electronic markets : the international journal on networked business
2
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ECONIS (ZBW)
3
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The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
2
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
3
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
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