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Social Web
90
Social web
90
Internet marketing
46
Online-Marketing
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Social media
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Internet
21
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20
Consumer behaviour
20
Konsumentenverhalten
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Pitt, Leyland F.
7
Haenlein, Michael
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Kaplan, Andreas M.
5
Berthon, Pierre R.
3
Bruning, Patrick F.
3
Guinan, Patricia J.
3
Lin, Hsin-Chen
3
Parise, Salvatore
3
Sashittal, Hemant Chaitanya
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Schmidt, Gordon B.
3
Bizzi, Lorenzo
2
Boon, Edward
2
Chandna, Vallari
2
Chaudhry, Peggy E.
2
Hodis, Monica
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Kohli, Chiranjeev
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Mangold, W. Glynn
2
O'Connor, Kimberly W.
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Paniagua, Jordi
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Sriramachandramurthy, Rajendran
2
Swarna, Hepsi
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Weinberg, Bruce D.
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Alge, Bradley J.
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Andonova, Yana G.
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Appleyard, Mathew
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Axelton, Zhuoli
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Botha, Elsamari
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1
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Business horizons
Journal of business research : JBR
522
Technological forecasting & social change : an international journal
305
Journal of retailing and consumer services
292
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
279
SpringerLink / Bücher
266
Telecommunications policy : the international journal of digital economy, data sciences and new media
245
International journal of internet marketing and advertising : IJIMA
182
Information systems research : ISR
179
Tourism management : research, policies, practice
153
International journal of business information systems : IJBIS
149
NBER working paper series
142
Journal of internet commerce
141
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
139
Journal of management information systems : JMIS
138
Working paper / National Bureau of Economic Research, Inc.
123
Electronic commerce research
122
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
International journal of hospitality management
115
Management science : journal of the Institute for Operations Research and the Management Sciences
115
NBER Working Paper
114
Journal of travel and tourism marketing
107
Springer eBook Collection
107
Industrial marketing management : the international journal for industrial and high-tech firms
106
Information economics and policy : IEP
106
CESifo working papers
104
Management information systems : mis quarterly
104
Journal of marketing communications
101
International journal of electronic marketing and retailing : IJEMR
95
Psychology & marketing
93
International journal of electronic commerce : IJEC
92
International journal of e-business research : an official publication of the Information Resources Management Association
88
Journal of electronic commerce research : JECR
88
International journal of networking and virtual organisations : IJNVO
84
International journal of advertising : the review of marketing communications
83
Cogent business & management
79
Journal of marketing management : MM
79
Journal of information & knowledge management : JIKM
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
77
HMD : Praxis der Wirtschaftsinformatik
76
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ECONIS (ZBW)
108
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1
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
2
Digital Davids, global Goliaths, and the Web3 sling
Gala, Kaushik
- In:
Business horizons
67
(
2024
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10014456138
Saved in:
3
Big web data : challenges related to data, technology, legality, and ethics
Krotov, Vlad
;
Johnson, Leigh Redd
- In:
Business horizons
66
(
2023
)
4
,
pp. 481-491
Persistent link: https://www.econbiz.de/10014333490
Saved in:
4
A practical guide to SEC financial reporting and disclosures for successful regulatory crowdfunding
Axelton, Zhuoli
;
Chandna, Vallari
- In:
Business horizons
66
(
2023
)
6
,
pp. 709-719
Persistent link: https://www.econbiz.de/10014433614
Saved in:
5
The promise of a decentralized internet : what is Web3 and how can firms prepare?
Murray, Alex
;
Kim, Dennie
;
Combs, Jordan
- In:
Business horizons
66
(
2023
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10014281708
Saved in:
6
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
7
Social entrepreneurship and digital platforms : crowdfunding in the sharing-economy era
Chandna, Vallari
- In:
Business horizons
65
(
2022
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10012939470
Saved in:
8
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
9
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
10
From AI to digital transformation : the AI readiness framework
Holmström, Jonny
- In:
Business horizons
65
(
2022
)
3
,
pp. 329-339
Persistent link: https://www.econbiz.de/10013207707
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