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~isPartOf:"Business relationship management and marketing"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"B-to-B-Marketing"
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Business-to-business marketing
Innovation management
Theorie
B-to-B-Marketing
8
Inter-firm cooperation
3
Unternehmenskooperation
3
Auslandsinvestition
1
Beziehungsmarketing
1
China
1
Customer value
1
EU countries
1
EU-Staaten
1
Foreign investment
1
Kauf
1
Kundenwert
1
Management
1
Purchase
1
Relationship marketing
1
Strategic management
1
Strategisches Management
1
Theory
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Article
8
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
Book section
8
Case study
1
Fallstudie
1
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English
8
Author
All
Kleinaltenkamp, Michael
5
Geiger, Ingmar
3
Plinke, Wulff
2
Söllner, Albrecht
2
Jacob, Frank
1
Tirpitz, Alexander
1
Zhu, Miaomiao
1
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Published in...
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Business relationship management and marketing
Industrial marketing management : the international journal for industrial and high-tech firms
609
The journal of business & industrial marketing
233
Journal of business-to-business marketing
127
Journal of business research : JBR
100
Handbook of business-to-business marketing
35
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of services marketing
9
Business horizons
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Management decision : MD
8
Entwicklungen des Investitionsgütermarketing
7
International journal of procurement management
7
Journal of marketing research
7
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ECONIS (ZBW)
8
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1
Internal implementation of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423222
Saved in:
2
Instruments of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423223
Saved in:
3
Business relationship management and marketing in a European-Chinese context
Tirpitz, Alexander
;
Zhu, Miaomiao
-
2015
Persistent link: https://www.econbiz.de/10010423224
Saved in:
4
Strategies of business relationship management
Geiger, Ingmar
-
2015
Persistent link: https://www.econbiz.de/10010423225
Saved in:
5
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
Saved in:
6
Repeat purchasing in business relationships
Jacob, Frank
-
2015
Persistent link: https://www.econbiz.de/10010423227
Saved in:
7
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
Saved in:
8
Phenomenon and challenge to management
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423229
Saved in:
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