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~isPartOf:"Business research quarterly : BRQ"
~isPartOf:"International studies of management and organization"
~person:"Melewar, T. C."
~person:"Pérez, Andrea"
~person:"Wiedmann, Klaus-Peter"
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Search: subject_exact:"Firmenimage"
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Corporate reputation
9
Firmenimage
9
Brand management
5
Markenführung
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Brand architecture
3
Consumer behaviour
3
Corporate culture
3
Konsumentenverhalten
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Melewar, T. C.
Pérez, Andrea
Wiedmann, Klaus-Peter
Bang, Nguyen
5
Navare, Jyoti
4
Sharifah Faridah Syed Alwi
4
Castellano, Sylvaine
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Business research quarterly : BRQ
International studies of management and organization
Journal of business research : JBR
9
Schriftenreihe Marketing, Management
6
Corporate reputation review : an international journal
5
The journal of brand management : an international journal
4
Journal of marketing communications
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Journal of world business : JWB
3
Qualitative market research : an international journal
3
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Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Corporate communications : an international journal
1
Corporate reputation review
1
Corporate social responsibility : challenges, benefits and impact on business performance
1
Cuadernos de investigación UCEIF
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European business review
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Facets of corporate identity, communication, and reputation
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Handbook of corporate communication and public relations : pure and applied
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Unternehmenskommunikation
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International journal of hospitality management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business ethics : JOBE
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Journal of financial services marketing : JFSM
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Journal of general management
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Journal of marketing management : MM
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Routledge studies in marketing
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Schriftenreihe Marketin Management
1
The journal of services marketing
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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1
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
2
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
3
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
4
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
7
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
8
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
9
How customers construct corporate social responsibility images : testing the moderating role of demographic characteristics
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10010533279
Saved in:
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