How customers construct corporate social responsibility images : testing the moderating role of demographic characteristics
Year of publication: |
2015
|
---|---|
Authors: | Pérez, Andrea ; Rodríguez del Bosque, Ignacio A. |
Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 18.2015, 2, p. 127-141
|
Subject: | CSR image | gender | age | educational level | segmentation | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Geschlecht | Gender |
-
Pérez, Andrea, (2015)
-
Customer values and CSR image in the banking industry
Pérez, Andrea, (2015)
-
The impact of corporate volunteering on CSR image : a consumer perspective
Plewa, Carolin, (2015)
- More ...
-
Pérez, Andrea, (2015)
-
Customer values and CSR image in the banking industry
Pérez, Andrea, (2015)
-
Pérez, Andrea, (2015)
- More ...