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~isPartOf:"Business strategy and the environment"
~isPartOf:"Critical perspectives on accounting : an international journal for social and organizational accountability"
~isPartOf:"Journal of retailing"
~subject:"Markenführung"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Markenführung
Retail trade
Kundenbindungsprogramm
16
Loyalty program
16
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
8
Relationship marketing
8
Einzelhandel
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Theorie
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Theory
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Food retailing
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Lebensmitteleinzelhandel
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Alharthi, Amal
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Bauner, Christoph
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Capizzani, Mario
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Cortese, Corinne
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Fearne, Andrew P.
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Fudurić, Morana
1
González, Jorge
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Jaenicke, Edward
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Moerman, Lee
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Osuna, Ignacio
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Tanima, Farzana Aman
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Business strategy and the environment
Critical perspectives on accounting : an international journal for social and organizational accountability
Journal of retailing
Journal of retailing and consumer services
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
4
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handelsforschung
2
International journal of contemporary hospitality management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
Journal of consumer behaviour : an international research review
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of travel and tourism marketing
2
MSI reports : working paper series
2
Predicting trends and building strategies for consumer engagement in retail environments
2
Service business
2
The international review of retail, distribution and consumer research
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in information systems and management science
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
BTE-Fachdokumentation
1
Beiträge zur Unternehmensführung
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Bridging the gap between advertising academia and practice
1
Business analyst : a refereed journal of Shri Ram College of Commerce
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Business intelligence and analytics in small and medium enterprises
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CARESS working paper
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Central European business review : CEBR
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Delovni zvezki / RCEF
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Discussion paper series
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Dissertation Series CentER
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Entrepreneurial business and economics review : EBER
1
European journal of operational research : EJOR
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European retail research
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Global business review
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ECONIS (ZBW)
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1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
Surveillance capitalism in the middle east retail sector
Alharthi, Amal
;
Cortese, Corinne
;
Moerman, Lee
;
Tanima, …
- In:
Critical perspectives on accounting : an international …
87
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013549913
Saved in:
3
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
4
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
5
Sustainable development and the consumer : exploring the role of carbon labelling in retail supply chains
Hornibrook, Sue
;
May, Claire
;
Fearne, Andrew P.
- In:
Business strategy and the environment
24
(
2015
)
4
,
pp. 266-276
Persistent link: https://www.econbiz.de/10011343624
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