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~isPartOf:"Business strategy and the environment"
~isPartOf:"Critical perspectives on accounting : an international journal for social and organizational accountability"
~isPartOf:"Journal of retailing"
~subject:"Retail trade"
~subject:"Target group"
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Search: subject_exact:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
16
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Business strategy and the environment
Critical perspectives on accounting : an international journal for social and organizational accountability
Journal of retailing
Journal of retailing and consumer services
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Handelsforschung
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International journal of electronic marketing and retailing : IJEMR
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Journal of travel and tourism marketing
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MSI reports : working paper series
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Predicting trends and building strategies for consumer engagement in retail environments
2
The international review of retail, distribution and consumer research
2
Administrative Sciences : open access journal
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in information systems and management science
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
BTE-Fachdokumentation
1
Beiträge zur Unternehmensführung
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Bridging the gap between advertising academia and practice
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Business intelligence and analytics in small and medium enterprises
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CARESS working paper
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Central European business review : CEBR
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Delovni zvezki / RCEF
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Entrepreneurial business and economics review : EBER
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European journal of operational research : EJOR
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European retail research
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Global business review
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HEC Paris research paper series
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Handbuch Kundenbindungsmanagement
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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IIMB management review
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ECONIS (ZBW)
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1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
Surveillance capitalism in the middle east retail sector
Alharthi, Amal
;
Cortese, Corinne
;
Moerman, Lee
;
Tanima, …
- In:
Critical perspectives on accounting : an international …
87
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013549913
Saved in:
3
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
4
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
5
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
6
Sustainable development and the consumer : exploring the role of carbon labelling in retail supply chains
Hornibrook, Sue
;
May, Claire
;
Fearne, Andrew P.
- In:
Business strategy and the environment
24
(
2015
)
4
,
pp. 266-276
Persistent link: https://www.econbiz.de/10011343624
Saved in:
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