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~isPartOf:"Business strategy and the environment"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~person:"Balaji, M. S."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~source:"econis"
~subject:"Advertising efforts"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
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Advertising efforts
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Balaji, M. S.
Galindo Martín, Miguel Angel
Guzman, Francisco
Paul, Justin
Roy, Sanjit
Balmer, John M. T.
5
Melewar, T. C.
4
Shoham, Aviv
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Dhir, Amandeep
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Business strategy and the environment
European journal of marketing : EJM
International marketing review
Journal of East-West business
Journal of business research : JBR
24
European management journal
4
Asia Pacific business review
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
Journal of strategic marketing
3
The journal of product & brand management
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Entrepreneurship and regional development : an international journal
2
International journal of Indian culture and business management
2
Psychology & marketing
2
Services marketing cases in emerging markets : an asian perspective
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Analyzing the relationship between innovation, value creation, and entrepreneurship
1
Asian business & management
1
Development agenda of Third World countries under the WTO regime ; 2
1
Economic policies and issues on a global scale
1
Economic research
1
Enhancing enterprise competitiveness : (strategy, operations and finance)
1
Entrepreneurship and its economic significance, behavior and effects
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European journal of international management : EJIM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Indian banking : the new vision
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Información comercial española : ICE : revista de economía
1
International Studies in Entrepreneurship
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of manpower
1
International journal of services, economics and management
1
International studies in entrepreneurship
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Journal of Indian business research
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ECONIS (ZBW)
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1
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
2
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
3
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
4
The emergence of China and India in the global market
Paul, Justin
;
Mas, Erick
- In:
Journal of East-West business
22
(
2016
)
1
,
pp. 28-50
Persistent link: https://www.econbiz.de/10011457806
Saved in:
5
Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
;
Blankson, Charles
;
Guzman, Francisco
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
Saved in:
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