Relationalism in marketing channels and marketing strategy
Year of publication: |
2011
|
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Authors: | Paswan, Audhesh K. ; Blankson, Charles ; Guzman, Francisco |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 3, p. 310-333
|
Subject: | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Pharmaindustrie | Pharmaceutical industry | USA | United States |
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