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~source:"econis"
~subject:"Capability approach"
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Business strategy and the environment
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How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
2
Gaining legitimacy and host market acceptance : a CRM analysis for foreign subsidiaries in China
Hung, Kineta
;
Tse, David K.
;
Chan, Terri H.
- In:
International marketing review
40
(
2023
)
1
,
pp. 80-101
Persistent link: https://www.econbiz.de/10014227454
Saved in:
3
Greenwashing revisited : in search of a typology and accusation-based definition incorporating legitimacy strategies
Seele, Peter
;
Gatti, Lucia
- In:
Business strategy and the environment
26
(
2017
)
2
,
pp. 239-252
Persistent link: https://www.econbiz.de/10011694800
Saved in:
4
Institutional legitimacy and norms-based CSR marketing practices : insights from MNCs operating in a developing economy
Khan, Zaheer
;
Lew, Yong Kyu
;
Park, Byung Il
- In:
International marketing review
32
(
2015
)
5
,
pp. 463-491
Persistent link: https://www.econbiz.de/10011507096
Saved in:
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