How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Lourdes Rivero-Gutierrez, Pablo Cabanelas, Francisco Diez-Martin and Alicia Blanco-Gonzalez
| Year of publication: |
2024
|
|---|---|
| Authors: | Rivero-Gutierrez, Lourdes ; Cabanelas, Pablo ; Diez-Martin, Francisco |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 1, p. 273-301
|
| Subject: | Dynamic marketing capabilities | Legitimacy | Institutional theory | Internationalization | Internationales Marketing | International marketing | Legitimität | Unternehmenserfolg | Firm performance | Institutionenökonomik | Institutional economics | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Capability-Ansatz | Capability approach | Internationaler Markteintritt | International market entry | Dynamische Kompetenzen | Dynamic capabilities | Globalisierung | Globalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-09-2022-0215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014524786