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~isPartOf:"Business to business electronic commerce : challenges and solutions"
~isPartOf:"Handbook of strategic e-business management"
~isPartOf:"Premier reference source"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"Springer eBook Collection"
~person:"Adeola, Ogechi"
~source:"econis"
~subject:"Digitalisierung"
~subject:"Electronic Commerce"
~subject:"Geschäftsmodell"
~subject:"Konsumentenverhalten"
~subject:"Mobile Marketing"
~subject:"Supply chain"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Handbuch"
~type_genre:"Konferenzschrift"
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Digitalisierung
Electronic Commerce
Geschäftsmodell
Konsumentenverhalten
Mobile Marketing
Supply chain
United States
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
emerging markets
3
social media
3
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2
Brand management
2
Emerging economies
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
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Werbung
2
advertising
2
Africa
1
Artificial Intelligence (AI)
1
Beziehungsmarketing
1
Communication
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Digital media
1
Digitale Medien
1
Digitization
1
Facebook
1
Kommunikation
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Public relations
1
Relationship marketing
1
Viral marketing
1
Virales Marketing
1
Voice over Internet Protocol (VoIP)
1
banking
1
brand value
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business performance
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buying behaviour
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communications
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corporate social responsibility (CSR)
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customer engagement
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customer loyalty
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Adeola, Ogechi
Martínez-López, Francisco J.
5
Pavlou, Paul A.
3
Theobald, Axel
3
Amandeep Singh
2
Dibbern, Jens
2
Dreyer, Marcus
2
Lee, In
2
Madden, Gary
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Mohd Suki, Norazah
2
Norbayah Mohd Suki
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Semerádová, Tereza
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Starsetzki, Thomas
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Weinlich, Petr
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Ahlert, Dieter
1
Akberdina, Victoria
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Al-Hassan, Abeer A.
1
Albach, Horst
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Aleshina, Ekaterina
1
Alleman, James
1
Alves, Carlos Teixeira
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Alós-Simó, Lirios
1
Andrade, José Gabriel
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Anyigba, Hod
1
Archer, Norman P.
1
Arora, Jyoti Batra
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Asnarulkhadi Abu Samah
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Babich, Volodymyr
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Bansal, Rohit
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Bashaw, R. Edward
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Becker, Jörg
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Bilgaiyan, Saurabh
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Birge, John R.
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Bliemel, Friedhelm
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Booto Ekionea, Jean-Pierre
1
Borkan, Gary L.
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Braccini, Alessio Maria
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Brasil, Duarte Xara
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Business to business electronic commerce : challenges and solutions
Handbook of strategic e-business management
Premier reference source
Springer eBook Collection / Business and Economics
Springer eBook Collection
Digital Business in Africa : Social Media and Related Technologies
3
Digital transformation in business and society : theory and cases
1
Palgrave Studies of Marketing in Emerging Economies
1
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ECONIS (ZBW)
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Digital Business in Africa : Social Media and Related Technologies
Adeola, Ogechi
(
ed.
);
Edeh, Jude Ndubuisi
(
ed.
); …
-
2022
“Evidence shows that the
internet
is a big equaliser amongst nations. Where people have access to digital technology …
Persistent link: https://www.econbiz.de/10013270864
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