Digital Business in Africa : Social Media and Related Technologies
Year of publication: |
2022
|
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Other Persons: | Adeola, Ogechi (ed.) ; Edeh, Jude Ndubuisi (ed.) ; Hinson, Robert (ed.) |
Publisher: |
2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan |
Subject: | digital business | social media | social media marketing | marketing strategy | digital strategies | digitalization | digital transition | social commerce | Africa | emerging markets | digital technology platforms | digital service delivery | ethical issues | buying behaviour | customer loyalty | customer engagement | business performance | Facebook | Social Web | Social web | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | 1 Online-Ressource (XXII, 318 p. 17 illus.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
ISBN: | 978-3-030-93499-6 ; 978-3-030-93498-9 ; 978-3-030-93500-9 ; 978-3-030-93501-6 |
Other identifiers: | 10.1007/978-3-030-93499-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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