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~isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
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B-to-B-Marketing
66
Business-to-business marketing
66
Lieferantenmanagement
19
Supplier relationship management
19
Relationship marketing
16
Beziehungsmarketing
15
Salespeople
13
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10
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65
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Ndubisi, Nelson Oly
4
Höft, Uwe
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Worm, Stefan
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Alavi, Sascha
2
Brown, Brian P.
2
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2
Donthu, Naveen
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Kesting, Tobias
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Klarmann, Martin
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Lawrence, Justin M.
2
Nataraajan, Rajan
2
Palmatier, Robert W.
2
Reinartz, Werner J.
2
Schmitz, Christian
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Ulaga, Wolfgang
2
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2
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Bharadwaj, Sundar G.
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Biesalski, Alexander
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Bill, Fabian
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Bitner, Mary Jo
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Blut, Markus
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
Psychology & marketing
Industrial marketing management : the international journal for industrial and high-tech firms
610
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
100
SpringerLink / Bücher
76
Handbook of business-to-business marketing
35
Journal of marketing
33
Springer eBook Collection
30
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Europäische Hochschulschriften / 5
21
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Marketing intelligence & planning
16
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
16
Springer eBook Collection / Business and Economics
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
VDI-Berichte
14
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Business-to-Business-Marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
essentials
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
The service industries journal
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
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ECONIS (ZBW)
66
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1
Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel
;
Eisenbeiß, Maik
;
Reinartz, Werner J.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
Saved in:
2
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
3
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
4
Building effective inside-outside sales rep dyads : a collaboration perspective
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 835-858
Persistent link: https://www.econbiz.de/10015047985
Saved in:
5
Multichannel discount spillover in B2B markets
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Palmatier, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1086-1106
Persistent link: https://www.econbiz.de/10015048131
Saved in:
6
The design of B2B customer references : a signaling theory perspective
Boyd, D. Eric
;
Sesé, F. Javier
;
Tillmanns, Sebastian
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 658-674
Persistent link: https://www.econbiz.de/10014251255
Saved in:
7
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
8
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
9
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
10
A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.
;
Sarin, Shikhar
;
Jaworski, Bernard J.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
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