Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Year of publication: |
2023
|
---|---|
Authors: | Homburg, Christian ; Tischer, Moritz |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 5, p. 1046-1074
|
Subject: | Bright side | Business-to-business | Customer journey management | Dark side | Dynamic capabilities | Firm performance | Unternehmenserfolg | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Dynamische Kompetenzen | Marketingmanagement | Marketing management |
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