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~isPartOf:"Business-to-business marketing management : strategies, cases and solutions"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of personal selling & sales management"
~subject:"Procurement"
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Search: subject_exact:"B-to-B-Markenführung"
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Procurement
B-to-B-Marketing
49
Business-to-business marketing
49
Lieferantenmanagement
19
Supplier relationship management
19
Selling
17
Verkauf
17
Salespeople
13
Verkaufspersonal
13
Beziehungsmarketing
9
Consumer behaviour
9
Konsumentenverhalten
9
Relationship marketing
9
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United States
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Brand management
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Markenführung
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Marketingmanagement
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Online-Marketing
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personal selling
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B2B
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Beeler, Lisa
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Bird, Anna
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Bonney, Leff
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Chaker, Nawar N.
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Chandler, Jennifer D.
1
Hochstein, Bryan
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Johnston, Wesley J.
1
Paesbrugghe, Bert
1
Rangarajan, Deva
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Business-to-business marketing management : strategies, cases and solutions
Harvard business review : HBR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of personal selling & sales management
Industrial marketing management : the international journal for industrial and high-tech firms
20
The journal of business & industrial marketing
7
Journal of business-to-business marketing
4
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
International journal of procurement management
3
Business-to-Business-Marketing
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft
2
Journal of marketing research
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Technischer Vertrieb
2
BWL-Schriftenreihe
1
Benchmarking : an international journal
1
Berichte aus der Betriebswirtschaft
1
Business horizons
1
Cowles Foundation discussion paper
1
DUV : Sozialwissenschaft
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
European research studies
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Gabler Research
1
Gabler-Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
Hochschulschriften zur Betriebswirtschaftslehre
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Journal of business research : JBR
1
Journal of digital banking
1
Journal of purchasing and supply management
1
Kompetenztransfer im Investitionsgütermarketing
1
Legends in marketing
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
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ECONIS (ZBW)
4
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1
Exploring changes in organizational purchasing behaviors brought about by COVID-19 as a catalyst for new directions in sales research
Bonney, Leff
;
Beeler, Lisa
;
Chaker, Nawar N.
- In:
Journal of personal selling & sales management
42
(
2022
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10013484575
Saved in:
2
Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Journal of personal selling & sales management
40
(
2020
)
4
,
pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
Saved in:
3
Making the consensus sale
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
Saved in:
4
A organizational buying center as a framework for emergent topics in business-to-business marketing
Chandler, Jennifer D.
;
Johnston, Wesley J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 41-87)
.
2012
Persistent link: https://www.econbiz.de/10009532795
Saved in:
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