Making the consensus sale
by Karl Schmidt, Brent Adamson, and Anna Bird
| Year of publication: |
2015
|
|---|---|
| Authors: | Schmidt, Karl ; Adamson, Brent ; Bird, Anna |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 93.2015, 3, p. 106-113
|
| Subject: | Beschaffung | Procurement | Gruppenentscheidung | Group decision-making | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504009