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~isPartOf:"Business-to-business marketing management : strategies, cases and solutions"
~isPartOf:"Journal of marketing"
~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Rangarajan, Deva"
~person:"Terho, Harri"
~person:"Ulaga, Wolfgang"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Betriebliche Wertschöpfung"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Lieferantenmanagement"
~subject:"Sales management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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B-to-B-Marketing
Betriebliche Wertschöpfung
Business-to-business marketing
Innovation management
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Theorie
Bundling strategy
1
Erfolgsfaktor
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Industrie
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Büschken, Joachim
Jacob, Frank
Rangarajan, Deva
Terho, Harri
Ulaga, Wolfgang
Woodside, Arch G.
Grewal, Rajdeep
6
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4
Homburg, Christian
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Hutt, Michael D.
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Lilien, Gary L.
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Business-to-business marketing management : strategies, cases and solutions
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of the Academy of Marketing Science
3
The journal of business & industrial marketing
3
Journal of business-to-business marketing
2
Journal of service research
2
AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Business relationship management and marketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management
1
MIT sloan management review
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
1
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Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
Saved in:
2
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
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