Implemented strategies in business-to-business contexts
Arch G. Woodside, Hugh M. Pattinson and David B. Montgomery
| Year of publication: |
2012
|
|---|---|
| Authors: | Woodside, Arch G. ; Pattinson, Hugh M. ; Montgomery, David B. |
| Published in: |
Business-to-business marketing management : strategies, cases and solutions. - Bingley : Emerald, ISBN 978-1-78052-576-1. - 2012, p. 323-355
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009532700